Center for Customer Focus (CCF) founder, Howard Hyden was a senior marketing executive for a fortune 100 company. He was assigned the responsibility of changing the “culture” of the company. Howard and his team did secondary research on corporate culture and organizational change. They interviewed organizational development professors at Harvard, Stanford, Kellogg, Pepperdine, and Duke business schools. Howard integrated the disciplines of marketing and organizational development and was the first to integrate these principles into a customer-focused strategy. He subsequently created CCF based on these same principles. CCF has earned the reputation for being “The Best” at helping companies become “The Master” in terms of customer focus.
How we got started
Why we are different
If you hire a consultant they would conduct interviews, determine strategies, and develop a professional report for your review. The findings could then be shared with employees, but with little realistic chance of implementation. It is likely this information will be tucked away in a file somewhere and never be implemented. If you want genuine results then we suggest a different approach, one with proven effectiveness.
Unlike a consultant, Center for Customer Focus workshops engage your team by letting them design “the play.” This creates enormous “buy-in” and ownership of the ideas generated. Because your staff are the true experts on your business, we combine their knowledge with a variety of ideas discussed during the workshop. By learning value-added techniques employed by other companies, participants are able to momentarily remove themselves from the employee role and begin to see through the eyes of the customer. Once accomplished, the knowledge and ability to improve your company increases significantly.
As a senior marketing executive for Control Data Corp., Howard Hyden was assigned the responsibility of changing the culture of the company. Although he had plenty of personal experience running businesses with a customer-focused orientation, he wanted to gain more knowledge.
Howard and his team did secondary research on corporate culture and organizational change. They went to Harvard, Stanford, Kellogg, and Duke business schools to interview organization development professors.
Armed with his experience, research data, and the marketing processes he developed, Howard integrated the disciplines of marketing and organizational development, creating the basis for the Center for Customer Focus (CCF). Howard Hyden was the first, and perhaps the only person to integrate these principles into a customer-focused strategy.
The evolution of Howard’s knowledge and experience has earned CCF the reputation for being the best at helping companies become customer focused. Howard is constantly invited to share his experience at numerous national conferences and has delivered over 3,000 presentations across many industries.
``Marina captura la atencion con su estilo pragmatico como educador, combinado con su experiencia de mas de 21 anos como un negocio de Merris Escuela Montessori. Su ventaja creativa y competitiva adornado su escuela con una impresionante reputacion por su integridad y dedicacion al programa. Marina facilita tanto bilingues y talleres de espanol para los clientes de CCF``
He is the author of the ‘must have” book “Add Value or Stay Home” and has shared his expertise with countless organizations. A sampling of Howard’s clients includes: Inc. Magazine, TRW, United Healthcare CIGNA, American Airlines, 3M and hundreds of small to medium-sized companies. While he retired from facilitating in April 2012, he continues to speak at national conferences and trade shows. Please click on the “Speaking” tab or visit Howard Hyden web site for more information.
Howard Hyden is constantly invited to share his experience at numerous national conferences and has delivered over 3000 presentations across many industries. He is the foremost authority on Customer Focus and has helped CCF gain the reputation for being the best at helping companies become customer focused. Please feel free to visit Howard Hyden site for more information.
“Dare to be AWESOME...because the rest of the world is average”
“There is no traffic jam on the extra mile”
“You get what you tolerate”
“Hire the best...weed the rest”
“There is no Speed Limit on the extra mile”
“The customer is not there to field test your product”
“The customer does not want to give you mulligan’s”
“The next time you quit...LEAVE!``
“Speed is the currency of future profits”
“Last years Awesome is this years average”
“Raise the bar because your customer will”
“The momentum of mediocrity...keep doing the same stuff”
“Employees should be viewed as an “Appreciating Asset”
For more information, please contact:
Howard E. Hyden
The Center for Customer Focus