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Dynamics of Customer Focus

Increasing Your Competitive Advantage

This is a highly interactive two-day workshop consisting of several modules with team brainstorming sessions that allow participants to create organization-specific recommendations. Sessions should have heterogenous teams to stimulate the best overall result. Workshop sessions run consecutive days from 8:00-4:30, and weekend sessions are available for an incremental fee.


  • Suggestions that will help take your company to the next level
  • Increase in “top of mind awareness” of customer focus for all employees
  • Transformation as participants look at their job through the customer’s eyes

Long-Term Results

  • Increased growth rate and sales
  • Higher customer retention
  • Increased close rate on proposals and quotes
  • Lower employee turnover and increased employee morale
  • Increased bottom line
To differentiate your organization in a highly competitive environment
To create a learning organization from the customer’s perspective
To effectively change organizational behavior to Outside-In
Who Should Attend?
EVERYONE! The workshops should be implemented from the top down, as management
buy-in and support is crucial. To effectively change organizational behavior,
everyone must be trained in the common goal and approach of being Customer
Workshop Testimonial
”I just wanted to let you know that the work you did with our management team earlier this year at the Customer Focus workshop is still paying dividends. Many of the ideas which surfaced from the workshop continue to have a positive impact.”

Mr. Mike Sanders
The Monroe Clinic